While working for a previous company that was split into two separate companies after I left, I learned this:
People make purchasing decisions for these four reasons:
1. Save time
2. Save money
3. Reduce stress
4. Make their job easier
After thousands of meetings with new and existing customers, I found this to be true. Just listen to and watch commercials and review ads in any magazine or publication and you can see that many advertising copywriters and graphic artists know this too. How will you use this information to make your next sale?
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