What are you passionate about? Whatever it is you're passionate about , work in that industry. Because when it's more than just a job, when it's your passion, you enjoy what you do and you put more into it. You can feel your passion, your customers can feel your passion, and those that work with you or for you can feel your passion. Life's too short not to love what you do. After all it's a better way to do life and it models the way for others.