Support companies and organizations you can believe in. Look at their vision statement, purpose, slogan, mantra, and values. Who has integrity and holds safety, ethics, and trust to the highest levels. Who has representatives you like that are trusted advisors, who provide a solution or service that satisfies your need(s), and they are someone you believe in. It is in these situations where the best outcomes arise. So choose wisely. After all, it's the right thing to do and it models the way for others.