If you are in sales of any kind, get to know your customers. Work to build the relationship with face-to-face meetings, phone calls and emails. Remember the relationship is key and it takes time and communication to build trust in any relationship. If there is no communication, there is no trust. And if there is no trust, there is no relationship. Increase communication to build the relationship and trust. After all, it's the right thing to do and it models the way for others.