Picking the right time to deliver a massage is key, both personally and professionally, when the person is ready to receive it best. For example on a sales call, you shouldn't make a recommendation for a client until you increase the client's productive tension through a series of high-gain opened ended questions that uncover a need you can satisfy. Some of the best presentations and recommendations are never bought because the potential customer never understands why it is you are recommending what you are recommending. Earn the right to recommend after you uncover at least one or more needs you can satisfy. It's the same for any conversation, even with your spouse. Listen first, and maybe you don't try to solve her problem this conversation. Learn about timing and improve both your sales and your communication with your spouse. It's the right thing to do and it models the way for others.