I'm sure if you are in sales or own a business that you seen the number one rule, "if you don't take care of the customer someone else well." When I make decisions about work, I factor in three things: what's best for the customer, what's best for the company, and what's best for the salesrep or parties involved. Remember to be proactive instead of being reactive. If at all possible work on a resolution today instead of waiting until tomorrow. Its amazing how much more frustrated a customer can become in just a few overnight hours. Pick up the phone and call them versus sending an email. After all, follow the #1 Rule and model the way for others.