Listen to the customers

Make sure you listen to your customers. If you don't, they may shop elsewhere and might even pay more for someone to listen to them. If you are talking to customers in other parts of the country, make sure you adapt to that region's pace, tone, and inflection, or it may come across to the customer that you are not on the same level as them. And either way, that is not good when you are working to gain trust. So make sure you listen, and as one of my first sales managers told me many years ago, "you have two ears and one mouth so you can listen twice as much as you speak." Plus, it's the right thing to do and it models the way for others.